Logo and Icon Identity Development

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Logo and Icon Identity Development

Standard / by artifact / January 16, 2016 / No Comments

An impactful logo or icon is one of the crucial touchpoints of your business from a brand standpoint. It must be instantly recognizable and convey at-a-glance, the nature of your business.

This logo was created for Mercury Marine’s use on several point-of-sale brochures promoting sixty-five years of innovation. It was rendered in Adobe Photoshop.

This logo was produced through an agency. Ariens Corporation wanted a refined look to match their updated marketing efforts, positioning them as an industry leader. Starting with their traditional orange and white flat art logo, this piece was rendered using a 3D software package. Ariens later requested a color change to match their trademark orange color.

This logo was created for use on the BOSSplow.com website, as an identity piece for their national service center. The graphic was created using Adobe Photoshop.

This logo was designed as an identity piece for a cutting-edge industrial DJ service based in Chicago. Artifact carefully reviewed the target audience and created this visually-arresting icon. Exposure was provided through posters, club t-shirts and web banners.

This logo was produced in-house for Artifact Digital Media’s identity.

This logo was designed as an identity piece for a student financial assistance program in the healthcare industry. The goal was to produce a strong visual with a nostalgic feel, reflecting the founder of the program. The graphic was formatted for use on web, social media and print.

This logo was created for a client in the healthcare industry. The icon treatment is simple, clean and identifiable.

Logo and Icon Identity Development

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